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Wipes contain salicylic and glycolic acids for exfoliation and narcissus bulb extract to help slow hair regrowth between waxes
March 25, 2025
By: Tara Olivo
Associate Editor at Nonwovens Industry
European Wax Center, Inc., a franchisor and operator of out-of-home waxing services, announced its NewBeauty Award win. The brand’s EWC Treat Brightening Ingrown Hair Wipes has been named “Best Ingrown Hair Treatment” in the 2025 NewBeauty Awards. The EWC Treat Brightening Ingrown Hair Wipes builds on the success of two-time NewBeauty award-winning EWC Treat Ingrown Hair Serum with a new format and enhanced formula that addresses skin discoloration. Formulated with vitamin C, azelaic, kojic, and lactic acids for a brighter, more even-looking skin tone, the Brightening Ingrown Hair Wipes contain salicylic and glycolic acids for exfoliation and narcissus bulb extract to help slow hair regrowth between waxes. As the largest provider of waxing services in the U.S., European Wax Center recommends the wipes to guests for daily use to help prevent ingrown hairs or twice a day to treat existing breakouts. “We are honored to receive another NewBeauty Award, this time for our EWC Treat Brightening Ingrown Hair Wipes,” says Chris Morris, CEO of European Wax Center. “Our mission to help guests reveal their most beautiful skin is achieved through our waxing services and award-winning products. Our Brightening Ingrown Hair Wipes are a favorite of our guests, used to help treat and prevent ingrown hairs, and we are delighted to receive similar recognition from NewBeauty.“ The NewBeauty Awards have long been recognized as a leading and trusted awards program franchise in the beauty space. In 2010, NewBeauty launched this annual edition with just 75 winners, and this year are honoring 395. The NewBeauty editors test, investigate, and write about the latest and greatest products all year long to curate this incredible group of winners, knowing the products will do what they claim and earn readers’ stamp of approval as they have theirs.
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